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Famous Fragrances Throughout History

Posted on February 06, 2015 by Cyndi Berglund

There is a certain allure that comes with the classics, and this is especially true of fragrances. For example, Marie Antoinette wore "Jardin Secret," a fragrance by Parisian perfume house Lubin that was rediscovered and revived as "Black Jade" in 2011. A spicy chypre floral, Jardin Secret/Black Jade is opulent and feminine-- the scent embodiment of Marie Antoinette herself. That's the power behind perfume: its ability to complement and create identity, which is an important aspect of being a public figure.

Here's a roundup of historical fragrances with their famous fans. Let's take a look!

Jicky by Guerlain

Worn by Brigitte Bardot, Jicky is considered the first "modern" perfume in the industry's history. It was the first "abstract perfume" in a sea of "figurative perfumes," and is the oldest perfume in continuous existence (it was first manufactured in 1889).

Created by Aime Guerlain (the son of the Guerlain's founder Pierre Guerlain), Jicky was inspired by a young woman Aime was enamored with. The juxtaposition of bright and aromatic top notes with a warm, spicy base makes this Oriental Fougere contrasting and surprising, much like the dynamic duality of coy sensuality that Bardot was famous for.

Shalimar by Guerlain

Shalimar is another legendary perfume from the house of Guerlain. In production since 1921, it was actually the result of a playful experiment by Jacques Guerlain (Aime's nephew). One day, Jacques poured a whole bottle of sweet vanillin into Jicky, and Shalimar was born.

Shalimar, which means "temple of love" in Sanskrit, was a direct product of the 1920's fascination with the Far East. While Art Deco style flourished and films like Casablanca glamorized Morocco, Guerlain took inspiration from the Taj Mahal and the mythical gardens of Pakistan. Heady, exotic, and mysterious, Shalimar is not for the faint of heart, and has thus been popular with many starlets and entertainers. 

Joy by Jean Patou

Declared by Jackie O. as her signature scent, Joy is one of the most successful fragrances in history and is respectfully referred to as "the world's most expensive perfume."

With 10,600 jasmine flowers and 336 roses, Joy smells like "a light avalanche of flowers from the east and west" according to the Patou website. It is a white floral in its purest sense. Decadent yet delicate, and classy like no other, just like Jackie O.

Chanel No. 5 by Chanel

Chanel No. 5 is arguably the most iconic fragrance of all time. Launched in 1921, Chanel No. 5 was a trailblazer and a multitude of "firsts." It was the first to be created specifically for women (historically, fragrances were unisex); the first to be marketed by a fashion house; and the first created using revolutionary alchemy techniques. It was also the first to be advertised during the Super Bowl, and the only perfume immortalized in Andy Warhol's art.

The story goes that Chanel's perfumer Ernest Beaux made a variety of vials for Coco Chanel to test out, and she chose the fifth vial, hence the name. An intoxicating blend of rose, jasmine, and aldehydes, it is very widely worn. But the most well-known of its wearers is Marilyn Monroe, who famously said that Chanel No. 5 was all she wore to bed. 

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How to Make Perfume Last

Posted on July 13, 2014 by Cyndi Berglund

Whether you’re preparing for a hot date or heading off to a long day at the office, you want your perfume to last. As a Tijon Perfume Expert, I am here to advise you. In the art of keeping things simple, I will break it down into 4 easy steps:   

1)   Moisturize your skin

2)   Apply your perfume to pulse points

3)   Don’t rub in your perfume

4)   Store your perfume correctly

Moisturizing Your Skin

While having naturally oily skin isn’t always something to brag about, when it comes to wearing perfume, brag away! A scent will actually last much longer on oily skin. For those of you with dry skin (fun fact: blondes have naturally dryer skin), then be sure to moisturize your skin before applying your perfume. First, find out if your perfume comes in a lotion form. If it does not, you can apply any unscented moisturizer to damp skin wherever you plan to apply your perfume (keep reading to find out WHERE to apply your perfume).

Apply Your Perfume to Pulse Points

See, I told you just had to keep reading. You have probably seen people applying perfume to their neck or their wrists, but why? These two places are common pulse points (any place on your body that you can feel your heart rate). Since heat works to activate perfume, the warmth of the blood in these areas activates your scent. Your pulse points are located:

  • Behind your ear
  • Base of your throat
  • Inside of your wrist
  • Inside of your elbow
  • Behind your knee 

    Do NOT Rub Your Perfume

    Spritz, spritz, rub, rub; that’s how you apply perfume, right? Wrong. Many people feel the need to rub in their perfume in order to warm the skin or spread the scent. This, however, breaks down the perfume molecules releasing them into thin air. If you want your perfume to last, do not rub it. If you feel the need to do something, try waving your body part with the applied perfume around for a few seconds, this should do the trick.

    Storing Your Perfume

    Just as heat works to activate your perfume on your skin, it will activate your perfume in its bottle, causing it to be less fragrant. As a result, you should not store your perfume in heat, humidity, or direct sunlight (yes, this includes your bathroom…showers and baths create a great deal of humidity). Find a cool place, away from direct sunlight, to store your perfume.

    To learn more fun facts about perfume, come in to Tijon Parfumerie & Boutique located in Grand Case, St. Martin  and spend some time with our Tijon Scent Specialists.  You can also find us online at www.tijon.com and if you have any questions.

     

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    What's in a Name?

    Posted on July 27, 2013 by Rachelle Crumrine

    With the recent birth of the royal baby, people are abuzz about the name of this new little prince. William and Kate chose relatively quickly, taking only two days to settle on the traditional name of “George” for His Highness and third-in-line to the throne. Many moms in the UK even postponed naming their newborns until after they knew what the royal baby would be named! As you can see, choosing a name can be a tough process.

    It is equally, if not more, tough to name something as evocative and ephemeral as a fragrance. Sense of smell is very elusive and hard to pin down. A perfume name can be inspired by a number of things: by its ingredients, by its scent personality, or by whatever is trending in the industry at the time. Oftentimes perfume houses will hire master marketers and focus groups to christen their creations with names that will sell.

    On the other hand, some of the most memorable perfumes have a touch of the personal, inspired and named after people, places, or memories special to their creator. Here at Tijon many of our signature fragrances have a unique story behind their name.  Shallae was named after Rachelle, owner of Tijon La Jolla and daughter of Tijon’s founder John Berglund. Shallae is a French take on Rachelle’s nickname, Shelli, and is unique and luxurious, just like her!

    Many of our perfumes are rightfully inspired by the island of St. Martin. Our top seller LaSavane is an adventurous, tropical scent named after a village nestled in the hills of St. Martin. The romantic, playful Baie Rouge was named after one of the most beautiful French beaches in St. Martin. And SXM, our robust men’s cologne and the very first fragrance John created, is named for the St. Martin airport code. Think: what do you suppose the story is behind your favorite fragrance?

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    Coronado: The Crowned One

    Posted on July 18, 2013 by Rachelle Crumrine

    Coronado, translated in Spanish as the “crowned one”, flaunts historic monuments, a picturesque beach and harbor, and year-round activities for the tourist and local alike. Tijon Parfumerie recently announced Coronado as the winner of its countywide Signature Scent contest. Voted on an online poll, Coronado is the second fragrance in the Parfumerie’s custom San Diego line; La Jolla being the first.

     

    Why did San Diego choose Coronado as the next signature scent? Well, with views of Downtown San Diego and a ferry that crosses the bay, anyone can rent a bike, segway or surrey and simply cruise down the boardwalk while stopping along outstanding waterfront restaurants. The other side of the island is home to one of the Nation’s most beautiful beaches with rich white sand and the historic Hotel Del Coronado. This famous landmark and hotel is a great place to dine, admire the antique decor, or just relax at the 4-star spa.

     

    With three different scents to choose from, the public is invited to stop by Tijon (7853 Herschel Ave.) during the month of July to vote on the perfume they think should be “crowned” the signature scent of San Diego’s beautiful beach town.  There is also a drawing to win a free perfume creation experience!

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    Get Creative this Father’s Day

    Posted on May 30, 2013 by Rachelle Crumrine

     

    Father’s Day is on Sunday, June 16 this year, and with summer quickly approaching it feels right around the corner.  So what do you get dad this year? Another tie? Another book?  What about something unique?  If you’re in San Diego, finding an original gift to get dear-old-dad has never been this easy!  La Jolla’s only parfumerie, Tijon, is offering a complimentary steel bracelet when you buy any large men’s cologne or Cologne Creation Experience for Dad.  Not only are you getting him his own custom-scent, but he gets a bonus gift too!  If Dad’s not a big cologne guy, here are some other ways to make Fathers Day in San Diego a special one!  

    San Diego Padres play home games at Petco Park on Friday, Saturday and Sunday! Take dad to his favorite downtown bar for a drink, then head over and watch the Padres beat the Diamondbacks!

    ·Visit American Home Brewing Supply and pick up everything Dad needs to create his very own brew!

    ·Tour sunny downtown San Diego on a Segway tour! Dad and the whole family can enjoy two hours of historical landmarks while learning how to operate these “Bikes of the Future.”

    ·Enjoy a Father’s Day Beer Brunch Cruise with Hornblower Cruises and Events.  Cruises include unlimited beer and champagne, a brunch buffet, and a souvenir pint glass for dad, not to mention the breathtaking views of San Diego.

     

    With all these exciting and creative gift ideas, there’s no excuse to get Dad cufflinks again, unless they match his new Tijon Steel Bracelet of course!

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