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Tijon After Hours: Loco For Cocoa

Posted on October 08, 2014 by Emily Villanueva

On September 25th we hosted our very first Tijon After Hours, a new nightly series where we'll partner with cool local businesses for fun, one-night-only events that will evoke a new sensory experience. "After Hours" is a result of our long-standing desire to host more special events, collaborate with other businesses, and involve the community. And after months of planning, what a success it was!



The theme of the event was aphrodisiacs, so we focused on sexy scents, sensual aromas, and the biggest culinary aphrodisiac of them all: chocolate! Dallman Fine Chocolates from Del Mar provided five different dark chocolate bars, and Tijon staff member (and trained pastry chef) Vanessa guided the tasting. Here, Vanessa explains...


Thursday's After Hours event featured local artisan chocolate from Dallmann Confections. Dallmann Confections began in 1954 by Guenther Dallmann who opened his pastry shop in St. Gilgen, Austria. His pastry shop was so well renowned that his children and eventually granddaughter, Isabella Valencia, expanded the family business to San Diego in 2006. Isabella was classically trained in Europe, specializing in fine chocolate making. 
A quick history of chocolate: Chocolate comes from the cacao (cocoa) tree, which grows 20º above and below the equator, similar to coffee. In fact, the scientific name for the cacao plant is Theobrama cacao which is derived from Greek for "food of the gods"; from θεος (theos), meaning "god," and βρῶμα (broma), meaning "food". Chocolate got this name because it has a rich history for its use in ancient Central and South American rituals as offerings to deities and for consumption by priests. Archeological evidence of cacao was discovered in modern day Chiapas, Mexico dating as early as 1900 B.C. Chocolate was introduced to Western world in 1527 by the return expedition of Hernán Cortés and the rest is history!
Chocolate is the end-product of an intensive process. First, the ripe cacao fruit pods are harvested by hand and opened by a machete to expose the cacao seed which is encased by pulpy mucilage. The thick rind is then discarded, the pulp and cacao beans are collected to ferment, which deepens the flavor of the cacao beans. After they are properly fermented, the beans are then laid out to dry before they go through a process called winnowing, which means that the pulp is husked off. At this point, the beans are ready to be transported to the roasting facility where they are broken open to extract cocoa butter. The remaining portions of the beans are referred to as cacao nibs which are then ground into a fine paste called the chocolate liquor. The liquor is then incorporated with a fat (cocoa butter or even milk fat solids), vanilla and sugar and is further emulsified together in a process called conching. The chocolate is then ready to be poured into molds, confectionary making or to be tempered with inclusions such as dried fruit, herbs, spices, citrus oils or zest, salt, or even bacon!
The dark chocolate bars that were chosen for last Thursday's tasting are the following: the Maracaibo Classificado (60% Cacao Bar from Venezuela), the Provence Bar (locally grown lavender & Fleur de Sel fused in a 65% cacao bar from Madagascar), a Cardamom & Orange Zest bar (72% cacao), the Valencia (60% bar fused with star anise, cloves & cinnamon), and lastly for sheer kicks and giggles, the Bacon & Smoked Salt Bar (60% cacao). These chocolates were chosen because they correlate with the perfume oils that we have on our Perfume Organ. Along with the tasting, we set up water, tart Granny Smith apple slices & oyster crackers to aid with palette cleansing between tastings in addition to chocolate tasting note forms to serve as prompts. 
And here are some pictures from the event! Make sure to attend our next After Hours on Thursday, October 23rd, where we'll be partnering with Finch's Bistro & Wine Bar for a French-themed night revolving around wine!

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Science Says That Pleasant Scents Make Us Seem More Attractive

Posted on September 17, 2014 by Emily Villanueva


     We already know that scent plays the most important role in attracting mates, but do we know why? New research from the Monell Chemical Senses Center found that people find faces more attractive when in the presence of pleasant odors because they tap into a certain part of the brain that processes emotional evaluation and neural processing. Odor pleasantness and facial attractiveness are directly integrated.
     In the study, 18 adults were asked to rate the attractiveness of faces in photographs. Meanwhile, different blends of fish oil and rose oil were released, ranging from strongly fishy to strongly rosy. Unsurprisingly, faces were rated more attractive when being rated while smelling the rose odor. This is because attractiveness is an emotional process-- not rational-- meaning that attractiveness is more about the judging person's mood and emotions (subjective), then how the judged person actually looks (objective). And emotions are heavily influenced by smell. When you are smelling sweet things, you are instantly put in a better mood, and thus more likely to judge people favorably. 
     Moral of the story? Smelling good is a scientific way to enhance your attractiveness. So spray some perfume on those pulse points and watch the admirers line up.

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Attracting Your Mate The Primal Way

Posted on September 11, 2014 by Jovan Van Drielle
love is in the air...
   I've always wanted to create my own fragrance, how about you? While doing some research on the subject, it seems I'm not alone. How we choose a fragrance is directly related to how we select a mate, according to Professor Tim Jacobs, Head of the Smell Research Laboratory in the School of Biosciences at Cardiff University, located in the UK -- South of Wales. 
   We may all think we choose our perfect partner based on their appearance, personality, or even the size of their wallet, but research reveals the KEY to finding your soulmate is the way they smell, because how a person smells is an indicator of who they are. Every person has a unique biochemical bouquet called pheromones, that work to attract (or repel) others in a purely primal way.
   My friend went with her new partner last summer to Tijon's Fragrance Lab (he had worn the same cologne for 47 years and she thought he might be up for a change). After spending three hours in the La Jolla laboratory, together they designed their perfect fragrances (she created his cologne - he perfected her perfume) and they discovered the key to not only romance, but what really is the "secret" ingredient to a lasting relationship. Scent compatibility and scent memory. Think about it.

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Essential Oil of the Week - Amyris

Posted on August 20, 2014 by Tijon Fragrance Lab

Amyris has a soft, warm, woody/musty aroma and is known as one of the oldest materials used for aromatic and perfumery uses (it has been used for over 4,000 years!). It is believed that God instructed King Solomon to make his temple furniture from Amyris. If you're not using it to build furniture in your temple, Amyris is recommended for stress and has a euphoric, uplifting effect on the psyche.

What is Amyris?

A small evergreen tree, the aromatic Amyris is native to Asia, Haiti, and other Caribbean islands, as well as Central America. With this tree, patience is required because it needs approximately 30 years before it produces its sweet essential oil. However, the oil is definitely worth the wait with his wide array of benefits and uses.

Benefits and Uses of Amyris

Amyris’ balsamic, woody aroma is relaxing and calming, and often used to combat nerves. Its cooling action helps to relieve frustration and sexual tension as well as general irritability and stress. It’s that perfect thing you need after a long day at work to get your mind and body right. The scent is both uplifting and soothing with a strong anti-inflammatory action.

Amyris also possesses beauty benefits, such as anti-aging qualities. Amyris oil both slows the aging process and works to regenerate the skin, making it an excellent choice for facial care blends. It is also beneficial for dry skin.

Above and beyond its many beauty benefits, Amyris possesses several health benefits as well. Amyris supports vibrant physical health by helping to remove physical and etheric toxins that congest and distort the body. An alternative choice to Sandalwood products, Amyris is an inexpensive and sustainable substitute in many aromatherapy applications. In fact Amyris is known as the “West Indian Sandalwood” and is a great choice for a base note fixative oil. It is commonly found in place of ‘true’ sandalwood in soaps and other sandalwood products.

If you have any questions regarding Amyris, would like to test its various uses and benefits for yourself, or would like to add it to your custom fragrance, stop by Tijon Fragrance Lab and Boutique located at 7853 Herschel Ave. La Jolla CA 92037.   Also, feel free to call us at 619.821.8219 or shoot us an email at info@tijon.com.

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Interesting Facts about Scents and Smell

Posted on August 15, 2014 by Tijon Fragrance Lab

While we are Fragrance specialists (with certificates to prove it!), the Tijon team is still learning new and fun facts everyday. Smell is such a complex scent that has such a great effect on our day-to-day lives. I will impart upon you the fun facts that we have learned regarding scents and smells!

We all have a sense of smell and it is constantly in use, whether we realize it or not. Smell is one of the most important, yet often overlooked, elements of our everyday experiences. Here are some truly amazing facts about what that nose of yours does for you each and every day.

  1. You really can “smell fear”

People can unconsciously detect whether someone is stressed or scared by smelling a chemical pheromone released in their sweat, according to researchers who have investigated the underarm secretions of petrified skydivers. That being said, if you plan on going skydiving anytime soon, you should probably come in Tijon Fragrance Lab beforehand.

  1. Everyone has a unique “smellprint”

No two people smell things the same way. So when you’re arguing with a friend about how good or bad something smells, maybe you should just agree to disagree.

  1. Good scents make you happier

Smelling something that you perceive as pleasant has a profound effect on your mood. So wake up and smell the roses.

  1. Women have a stronger sense of smell then men

So it is no surprise a woman knows the milk has gone bad long before the men that they live with.

  1. Pregnant women have weird food cravings because of their sense of smell

Because of a woman’s hypersensitive sense of smell during pregnancy, she develops a abnormal sense of taste leading to bizarre cravings like jalapenos and ice cream.

  1. There are fewer scents then people think

Researchers hypothesize that there are only 7 types of primary odors: musky, putrid, pungent, camphoraceous (like mothballs), ethereal (like dry cleaning fluid), floral, and minty.

  1. Scents can cue memories

Most of your scent memories, however, are cued during the beginning of your life unlike visual or other sensorial memory types.

  1. You actually smell with your brain

Most people assume you smell with your nose, but the actual process occurs in your brain as part of the olfactory system.

For more fun facts about scents and smells, come into Tijon Fragrance Lab and Boutique and take a custom fragrance class! You can book a class online at www.tijon.com or call us at 619.821.8219.

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