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Science Says That Pleasant Scents Make Us Seem More Attractive

Posted on September 17, 2014 by Emily Villanueva


     We already know that scent plays the most important role in attracting mates, but do we know why? New research from the Monell Chemical Senses Center found that people find faces more attractive when in the presence of pleasant odors because they tap into a certain part of the brain that processes emotional evaluation and neural processing. Odor pleasantness and facial attractiveness are directly integrated.
     In the study, 18 adults were asked to rate the attractiveness of faces in photographs. Meanwhile, different blends of fish oil and rose oil were released, ranging from strongly fishy to strongly rosy. Unsurprisingly, faces were rated more attractive when being rated while smelling the rose odor. This is because attractiveness is an emotional process-- not rational-- meaning that attractiveness is more about the judging person's mood and emotions (subjective), then how the judged person actually looks (objective). And emotions are heavily influenced by smell. When you are smelling sweet things, you are instantly put in a better mood, and thus more likely to judge people favorably. 
     Moral of the story? Smelling good is a scientific way to enhance your attractiveness. So spray some perfume on those pulse points and watch the admirers line up.

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Attracting Your Mate The Primal Way

Posted on September 11, 2014 by Cyndi Berglund
love is in the air...
   I've always wanted to create my own fragrance, how about you? While doing some research on the subject, it seems I'm not alone. How we choose a fragrance is directly related to how we select a mate, according to Professor Tim Jacobs, Head of the Smell Research Laboratory in the School of Biosciences at Cardiff University, located in the UK -- South of Wales. 
   We may all think we choose our perfect partner based on their appearance, personality, or even the size of their wallet, but research reveals the KEY to finding your soulmate is the way they smell, because how a person smells is an indicator of who they are. Every person has a unique biochemical bouquet called pheromones, that work to attract (or repel) others in a purely primal way.
   Last month a couple came into Tijon's Parfumerie and Boutique (he had worn the same cologne for 47 years and she thought he might be up for a change). After spending three hours in the  laboratory, together they designed their perfect fragrances (she created his cologne - he perfected her perfume) and they discovered the key to not only romance, but what really is the "secret" ingredient to a lasting relationship. Scent compatibility and scent memory. Think about it.

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Essential Oil of the Week - Amyris

Posted on August 20, 2014 by Cyndi Berglund

Amyris has a soft, warm, woody/musty aroma and is known as one of the oldest materials used for aromatic and perfumery uses (it has been used for over 4,000 years!). It is believed that God instructed King Solomon to make his temple furniture from Amyris. If you're not using it to build furniture in your temple, Amyris is recommended for stress and has a euphoric, uplifting effect on the psyche.

What is Amyris?

A small evergreen tree, the aromatic Amyris is native to Asia, Haiti, and other Caribbean islands, as well as Central America. With this tree, patience is required because it needs approximately 30 years before it produces its sweet essential oil. However, the oil is definitely worth the wait with his wide array of benefits and uses.

Benefits and Uses of Amyris

Amyris’ balsamic, woody aroma is relaxing and calming, and often used to combat nerves. Its cooling action helps to relieve frustration and sexual tension as well as general irritability and stress. It’s that perfect thing you need after a long day at work to get your mind and body right. The scent is both uplifting and soothing with a strong anti-inflammatory action.

Amyris also possesses beauty benefits, such as anti-aging qualities. Amyris oil both slows the aging process and works to regenerate the skin, making it an excellent choice for facial care blends. It is also beneficial for dry skin.

Above and beyond its many beauty benefits, Amyris possesses several health benefits as well. Amyris supports vibrant physical health by helping to remove physical and etheric toxins that congest and distort the body. An alternative choice to Sandalwood products, Amyris is an inexpensive and sustainable substitute in many aromatherapy applications. In fact Amyris is known as the “West Indian Sandalwood” and is a great choice for a base note fixative oil. It is commonly found in place of ‘true’ sandalwood in soaps and other sandalwood products.

If you have any questions regarding Amyris, would like to test its various uses and benefits for yourself, or would like to add it to your custom fragrance, stop by Tijon Parfumerie and Boutique.   Also, feel free to call us at 0690 22 74 70 or email us at info@tijon.com.

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Interesting Facts about Scents and Smell

Posted on August 15, 2014 by Cyndi Berglund

While we are Fragrance specialists (with certificates to prove it!), the Tijon team is still learning new and fun facts everyday. Smell is such a complex scent that has such a great effect on our day-to-day lives. I will impart upon you the fun facts that we have learned regarding scents and smells!

We all have a sense of smell and it is constantly in use, whether we realize it or not. Smell is one of the most important, yet often overlooked, elements of our everyday experiences. Here are some truly amazing facts about what that nose of yours does for you each and every day.

  1. You really can “smell fear”

People can unconsciously detect whether someone is stressed or scared by smelling a chemical pheromone released in their sweat, according to researchers who have investigated the underarm secretions of petrified skydivers. That being said, if you plan on going skydiving anytime soon, you should probably come in Tijon Fragrance Lab beforehand.

  1. Everyone has a unique “smellprint”

No two people smell things the same way. So when you’re arguing with a friend about how good or bad something smells, maybe you should just agree to disagree.

  1. Good scents make you happier

Smelling something that you perceive as pleasant has a profound effect on your mood. So wake up and smell the roses.

  1. Women have a stronger sense of smell then men

So it is no surprise a woman knows the milk has gone bad long before the men that they live with.

  1. Pregnant women have weird food cravings because of their sense of smell

Because of a woman’s hypersensitive sense of smell during pregnancy, she develops a abnormal sense of taste leading to bizarre cravings like jalapenos and ice cream.

  1. There are fewer scents then people think

Researchers hypothesize that there are only 7 types of primary odors: musky, putrid, pungent, camphoraceous (like mothballs), ethereal (like dry cleaning fluid), floral, and minty.

  1. Scents can cue memories

Most of your scent memories, however, are cued during the beginning of your life unlike visual or other sensorial memory types.

  1. You actually smell with your brain

Most people assume you smell with your nose, but the actual process occurs in your brain as part of the olfactory system.

For more fun facts about scents and smells, come to the Tijon Parfumerie and Boutique for your custom fragrance class! You can book a class online at www.tijon.com 

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Essential Oil of the Week: Allspice

Posted on August 13, 2014 by Cyndi Berglund

I will continue Tijon’s Essential Oil of the Week segment with the allspice essential oil. Per usual I will discuss its roots and its benefits so that you can start utilizing all of the amazing things that nature has to offer. Why spend thousands of dollars on beauty and health products when the best ones are found right outside.

What is Allspice Essential Oil

Allspice comes from the dried berry of the pimento, a tropical evergreen tree that belongs to the myrtle family. The tree grows from 22 feet up to 43 feet high on average! That’s a lot of essential oil to work with. The slow-growing pimento is an aromatic tree that produces small white blooms in the spring and summer; followed by clusters of pea-sized brownish green, spicy berries in the fall. The immature berries are then dried and ground to produce allspice essential oil. Allspice was given its name due to its scent, which is a combination of nutmeg, cinnamon and cloves. Fun fact: Pimento was given its name by Spanish and Portuguese explorers who believed the dried berries look like peppercorns, and called them pimento or “pepper”.

The leaves, berries, and oil are used, not only for health and medicinal purposes, but also for spices, flavoring and fragrance. Another fun fact: The wood of the tree was used to make aromatic walking sticks and umbrellas in the 1800s leading to overharvesting resulting in strict controls to prevent extinction. The pimento tree is native to the West Indies, Central and South America, Mexico, and the Caribbean Islands. It is also grown commercially in Jamaica, Mexico, Trinidad, Cuba, and Honduras.

The Benefits of Allspice

Allspice can be used both internally and externally, both having profound health benefits. Internally, allspice is widely used as a carminative (an herb or preparation intended to either prevent formation of gas in the gastrointestinal tract or facilitate the expulsion of said gas, thereby combatting flatulence). It is used as both an aromatic stimulant and as a tonic for the gastro-intestinal tract and digestive system. As a result it is used to treat stomach aches, vomiting, diarrhea and indigestion (the all natural Pepto Bismol!). The essential oil in allspice is a tonic used for the nervous system and has been used to treat hysterical paroxysms, convulsions, neuralgia, and nervous exhaustion.

When used externally, allspice’s warming effects are used to relieve arthritis and rheumatism, chest infections, bruises, and muscle aches and pains. Allspice has been used as a natural herbal remedy for colds, fever, flue, diabetes, menstrual cramps, and heavy menstrual bleeding. Allspice extracts have antioxidant, antiseptic, and anesthetic properties, and usefulness in fighting yeast and fungal infections. It’s crazy to think that they had this all figured out centuries ago and we seem to have moved away from these amazing natural and healthy remedies towards drugs created in a lab. Let’s keep it simple people, allspice has everything you need to fight that cold or fever, so why turn to Tylenol or DayQuil?


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