Science Says That Pleasant Scents Make Us Seem More Attractive

Posted on September 17, 2014 by Emily Villanueva


     We already know that scent plays the most important role in attracting mates, but do we know why? New research from the Monell Chemical Senses Center found that people find faces more attractive when in the presence of pleasant odors because they tap into a certain part of the brain that processes emotional evaluation and neural processing. Odor pleasantness and facial attractiveness are directly integrated.
     In the study, 18 adults were asked to rate the attractiveness of faces in photographs. Meanwhile, different blends of fish oil and rose oil were released, ranging from strongly fishy to strongly rosy. Unsurprisingly, faces were rated more attractive when being rated while smelling the rose odor. This is because attractiveness is an emotional process-- not rational-- meaning that attractiveness is more about the judging person's mood and emotions (subjective), then how the judged person actually looks (objective). And emotions are heavily influenced by smell. When you are smelling sweet things, you are instantly put in a better mood, and thus more likely to judge people favorably. 
     Moral of the story? Smelling good is a scientific way to enhance your attractiveness. So spray some perfume on those pulse points and watch the admirers line up.

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Attracting Your Mate The Primal Way

Posted on September 11, 2014 by Cyndi Berglund
love is in the air...
   I've always wanted to create my own fragrance, how about you? While doing some research on the subject, it seems I'm not alone. How we choose a fragrance is directly related to how we select a mate, according to Professor Tim Jacobs, Head of the Smell Research Laboratory in the School of Biosciences at Cardiff University, located in the UK -- South of Wales. 
   We may all think we choose our perfect partner based on their appearance, personality, or even the size of their wallet, but research reveals the KEY to finding your soulmate is the way they smell, because how a person smells is an indicator of who they are. Every person has a unique biochemical bouquet called pheromones, that work to attract (or repel) others in a purely primal way.
   Last month a couple came into Tijon's Parfumerie and Boutique (he had worn the same cologne for 47 years and she thought he might be up for a change). After spending three hours in the  laboratory, together they designed their perfect fragrances (she created his cologne - he perfected her perfume) and they discovered the key to not only romance, but what really is the "secret" ingredient to a lasting relationship. Scent compatibility and scent memory. Think about it.

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Women Win When it Comes to Smell

Posted on July 16, 2014 by Cyndi Berglund

Okay, they may be faster and stronger in most cases, but men aren’t always physically dominant. It is proven that women have a keener sense of smell than men. Seeing as smell has the ability to effect our moods, our sense of taste, and our overall quality if life, I’ll take it. Richard L. Dotty, director of the Smell and Taste Centre at the University of Pennsylvania, says that the male/female differences may be cultural or they may be hormonal.

Society’s Effect on Male/Female Smell

While things are changing, men and women still tend to have distinct roles in our society. There are definitely men in traditional women’s roles and vice versa, but traditionally women are encouraged to take an interest in cooking, fragrances, and flowers. Men, on the other hand, are not encouraged to participate in the things that are associated with scent and smell. As a result, women tend to use their sense of smell more often then men. As is the case with all things, when you exercise it, it begins to improve.

Hormonal Effects on Male/Female Smell

Hormonally speaking, a women’s sense of smell fluctuates more than a mans. This makes her more aware of fragrances and odors. These fluctuations seem to be influenced by the release of certain hormones during the menstrual cycle. Estrogen increases smell acuity in the first half of the month, and again in the early months of pregnancy, while progesterone decreases the ability to smell in the last half. This works to explain why it is common for a pregnant woman to be suddenly deterred by certain foods during different stages in her pregnancy. Since sense of smell greatly affects your ability to taste foods; if the way something smells changes in your mind, it is very likely the taste will change as well. This also works to explain a women’s desire for chocolate during a certain time of the month. So all you men out there, be sure to honor when your girl friends express their desire for chocolate, not only is it is scientifically proven but you may get into some trouble if you don’t.

With this keener sense of smell, it should also be noted, that women can be much more attracted to a good-smelling man.  Therefore men: do not hesitate to get that perfect Cologne. Who knows? It may be life changing.

If you would like to hold all of the power in the scent you wear, visit Tijon Parfumerie and Boutique and create your own custom fragrance. We are located in Grand Case, St. Martin and you can reach us at 0690 22 74 70 or visit us online at www.tijon.com.

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Media Darlings

Posted on January 11, 2014 by Tijon Employee
It's been a busy few months here at Tijon. The holiday season brought a lot of creative gift-givers to our shop, anxious to impress with the gift of a Perfume Creation Class, as well as a few magazine editors, anxious to feature TIjon in their glossy pages. Locale Magazine did an expansive, beautifully designed spread on our little shop that included our favorite tips on wearing scents, a timeline of the history of perfume, and a Q&A with Tijon La Jolla Manager, Rachelle. Check it out below. We're on page 130!

About Town also featured us in their Winter 2014 issue to talk about our special February experiences. During the "Month of Love" we begin each class with chocolate nibbles and teach guests about the different aphrodisiac oils so they can create their own love potion. And of course, we always end with a champagne toast. You can read the full article here.


- Emily V. | Assistant Manager

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