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Famous Fragrances Throughout History

Posted on February 06, 2015 by Cyndi Berglund

There is a certain allure that comes with the classics, and this is especially true of fragrances. For example, Marie Antoinette wore "Jardin Secret," a fragrance by Parisian perfume house Lubin that was rediscovered and revived as "Black Jade" in 2011. A spicy chypre floral, Jardin Secret/Black Jade is opulent and feminine-- the scent embodiment of Marie Antoinette herself. That's the power behind perfume: its ability to complement and create identity, which is an important aspect of being a public figure.

Here's a roundup of historical fragrances with their famous fans. Let's take a look!

Jicky by Guerlain

Worn by Brigitte Bardot, Jicky is considered the first "modern" perfume in the industry's history. It was the first "abstract perfume" in a sea of "figurative perfumes," and is the oldest perfume in continuous existence (it was first manufactured in 1889).

Created by Aime Guerlain (the son of the Guerlain's founder Pierre Guerlain), Jicky was inspired by a young woman Aime was enamored with. The juxtaposition of bright and aromatic top notes with a warm, spicy base makes this Oriental Fougere contrasting and surprising, much like the dynamic duality of coy sensuality that Bardot was famous for.

Shalimar by Guerlain

Shalimar is another legendary perfume from the house of Guerlain. In production since 1921, it was actually the result of a playful experiment by Jacques Guerlain (Aime's nephew). One day, Jacques poured a whole bottle of sweet vanillin into Jicky, and Shalimar was born.

Shalimar, which means "temple of love" in Sanskrit, was a direct product of the 1920's fascination with the Far East. While Art Deco style flourished and films like Casablanca glamorized Morocco, Guerlain took inspiration from the Taj Mahal and the mythical gardens of Pakistan. Heady, exotic, and mysterious, Shalimar is not for the faint of heart, and has thus been popular with many starlets and entertainers. 

Joy by Jean Patou

Declared by Jackie O. as her signature scent, Joy is one of the most successful fragrances in history and is respectfully referred to as "the world's most expensive perfume."

With 10,600 jasmine flowers and 336 roses, Joy smells like "a light avalanche of flowers from the east and west" according to the Patou website. It is a white floral in its purest sense. Decadent yet delicate, and classy like no other, just like Jackie O.

Chanel No. 5 by Chanel

Chanel No. 5 is arguably the most iconic fragrance of all time. Launched in 1921, Chanel No. 5 was a trailblazer and a multitude of "firsts." It was the first to be created specifically for women (historically, fragrances were unisex); the first to be marketed by a fashion house; and the first created using revolutionary alchemy techniques. It was also the first to be advertised during the Super Bowl, and the only perfume immortalized in Andy Warhol's art.

The story goes that Chanel's perfumer Ernest Beaux made a variety of vials for Coco Chanel to test out, and she chose the fifth vial, hence the name. An intoxicating blend of rose, jasmine, and aldehydes, it is very widely worn. But the most well-known of its wearers is Marilyn Monroe, who famously said that Chanel No. 5 was all she wore to bed. 

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Science Says That Pleasant Scents Make Us Seem More Attractive

Posted on September 17, 2014 by Emily Villanueva

 

     We already know that scent plays the most important role in attracting mates, but do we know why? New research from the Monell Chemical Senses Center found that people find faces more attractive when in the presence of pleasant odors because they tap into a certain part of the brain that processes emotional evaluation and neural processing. Odor pleasantness and facial attractiveness are directly integrated.
     In the study, 18 adults were asked to rate the attractiveness of faces in photographs. Meanwhile, different blends of fish oil and rose oil were released, ranging from strongly fishy to strongly rosy. Unsurprisingly, faces were rated more attractive when being rated while smelling the rose odor. This is because attractiveness is an emotional process-- not rational-- meaning that attractiveness is more about the judging person's mood and emotions (subjective), then how the judged person actually looks (objective). And emotions are heavily influenced by smell. When you are smelling sweet things, you are instantly put in a better mood, and thus more likely to judge people favorably. 
     Moral of the story? Smelling good is a scientific way to enhance your attractiveness. So spray some perfume on those pulse points and watch the admirers line up.

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Attracting Your Mate The Primal Way

Posted on September 11, 2014 by Cyndi Berglund
love is in the air...
   I've always wanted to create my own fragrance, how about you? While doing some research on the subject, it seems I'm not alone. How we choose a fragrance is directly related to how we select a mate, according to Professor Tim Jacobs, Head of the Smell Research Laboratory in the School of Biosciences at Cardiff University, located in the UK -- South of Wales. 
   We may all think we choose our perfect partner based on their appearance, personality, or even the size of their wallet, but research reveals the KEY to finding your soulmate is the way they smell, because how a person smells is an indicator of who they are. Every person has a unique biochemical bouquet called pheromones, that work to attract (or repel) others in a purely primal way.
   Last month a couple came into Tijon's Parfumerie and Boutique (he had worn the same cologne for 47 years and she thought he might be up for a change). After spending three hours in the  laboratory, together they designed their perfect fragrances (she created his cologne - he perfected her perfume) and they discovered the key to not only romance, but what really is the "secret" ingredient to a lasting relationship. Scent compatibility and scent memory. Think about it.

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Fragrance: Keep the Passion Alive

Posted on August 25, 2014 by Cyndi Berglund

As summer comes to an end, don’t let the sun set on your relationship; keep that heat alive by incorporating fragrance into your life. While there are many ways to invoke or maintain the passion in a relationship, the use of fragrance is not often considered. However, it’s a simple fix and highly effective.

Scented oils, perfumes, and other fragrances have been widely used by people since early civilization. Today, fragrances can be found all around, from scented candles to your favorite bath and body products. People often don’t realize that the scents in these products lead to emotional and physically stimulation. There are numerous reasons why people wear fragrances, but ultimately it boils down to the fact that they make us feel happy. However, this happiness is heavily dependent on the individual. It can range from the presence of pheromones, memories the scent invokes, a feeling of escape, and the ability to express individuality through fragrances. All of these emotions can lead to a stronger and happier relationship as well as work to keep the passion alive. For the purpose of this article, I will focus on pheromones as they relate to scents and attraction.

Pheromones are scent-triggered hormones that work to stimulate sexual appetite. Logically, this hormone plays an important role in human sexuality and desire. While it’s not the first question asked among our Tijon customers, the discussion of pheromones is undoubtedly had during our fragrance creation classes. We have even begun carrying a pumpkin spice soap, which is shown to increase penile blood flow by 40%. A pheromone is a secreted or excreted chemical factor that triggers a social response in members of the same species working to impact the behavior of the receiving individual. Enter sex pheromones. Sex pheromones are released by an organism to attract an individual of the opposite sex for one purpose and one purpose only: to encourage the receiving individual that it’s mating time. While humans like to think of themselves as, well humans, at the end of the day, we are all just animals. The classic story of boy meets girl is highly influenced by sexual attraction, which is heavily determined by pheromones and scent.

That being said, don’t you think it’s time to look a little deeper into the scent that you’re emitting to your current or potential mates? The fragrance you spray on before a date (be it a first date or a date with your husband of 30 years) could be the difference between a lonely night and a not-so-lonely night. Analogs of the natural human hormone can be found in some fragrances triggering increased sexual appetite. The list of known pheromones is constantly growing. Though, most of the currently recognized pheromones only work on men. As such, women wearing these types of perfumes instill greater sexual desire in the men surrounding them while boosting her own self-esteem as her feelings of being attractive and adorned grow. This certainly makes any woman feel happier and a happy woman results in a happy man.

So, if you’re looking to keep that heat alive, you should definitely take notes on the following:

  • Men become more sexually aroused upon smelling Pumpkin and Lavender
  • Women become more sexually aroused upon smelling Cucumber and Anise.

Do with this information as you will.

For more information on fragrance and their impact on various aspects of our lives, come in to Tijon Parfumerie and Boutique in Grand Case, St. Martin. You can also visit us online at www.tijon.com

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A Look Back at Fragrance

Posted on August 18, 2014 by Cyndi Berglund

The fragrance industry is an amazing one to work in, because unlike many industries, it is not a flash in the pan. People have been utilizing fragrance for centuries and will continue for centuries to come. This is a result of its social and practical impact. From a social perspective, fragrance has been used as a way to showcase your status within society. Wealthier people often have large fragrance wardrobes plastered with well-respected fashion company or celebrity names. The fragrance you wear has become as important as the brand you wear for celebrities and the well to do. Also, your fragrance is a way to express yourself just as the outfit you wear or the things you say.  From a practical standpoint, it's simple, Fragrance makes you smell good and attracts people to you!

The Fragrance Industry at a Glance

Fragrance as an industry and a part of various cultures has been around since biblical times. Frankincense and Myrrh, for example, are oils used in fragrances. Since then, there has always been trade in scents and by the year 2008, the fragrance industry had become a $10b industry. Today women often have a fragrance wardrobe of up to six perfumes, keeping one for different occasions as well as a “signature scent”. You often hear the phrase my daytime and scent and my evening scent, the ladder often being bolder. With each woman having as many as six fragrances, you can see why the fragrance industry is so huge!

History of the Fragrance Industry

People have been using fragrance, in some fashion, for thousands of years. Like in any industry, their have been different trends and fragrance has been used in lesser or greater amounts dependent on fashion whims. Some of the earliest users of perfumes were the Egyptians. Early Egyptians used perfumed balms as part of religious ceremonies and lovemaking rituals. Myrrh and Frankincense were exuded gums from trees used to scent the atmosphere in various rituals. Other plants such as peppermint and rose were steeped in oils until a perfume formed. The perfume was then rubbed into the skin. In a way, fragrance has come full circle, as people today use fragrance and essential oils in the same ways the early Egyptians did thousands of years ago.

Products that enhance the feel of skin and the smell of the body have been highly valued in many cultures throughout history. Early trade routes allowed the transfer of spices from one culture to another.  With this sharing of spices, a wider range of scents could be made in different parts of the world.

Aromatherapy and the use of essential oils, which is gaining momentum in todays “healthier” society, has been a practice for centuries. As I mentioned in the beginning of this article, the fragrance industry is one that has always been around and isn’t going anywhere. For this reason, Tijon Fragrance and Boutique is proud to spread great smelling fragrances and essential oils to our customers. For more information on Tijon, visit us online at www.tijon.com.

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