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Fragrance of the Year Re-Cap!

Posted on March 27, 2015 by Info info

It's been a busy start to the year, and a re-cap of our first annual Fragrance of the Year party is long overdue!

Our Académie de Parfum members were all encouraged to submit their fragrance for this friendly annual contest in which the winning fragrance was to be chosen by John Bergland, Tijon's founder and nose, in St. Martin. The winner was announced at our Fragrance of the Year party, which was hosted in our lab on the afternoon of Sunday, February 15, 2015.

The three finalists were: Kierkegaard's Couch, Levant and Moroccan Blue.

Kierkegaard’s Couch is a bold fragrance that has a soft and sensual dry down. It has warm base notes of vanilla and black amber musk, and middle notes of leather, tobacco and neroli. It’s incredibly romantic.
Levant is an elegant fragrance with primary notes of rose, frankincense and myrrh, and with subtle hints of leathery musk. To round out the fragrance, there are spicy and herbaceous notes, which are softened by honey, chamomile and amber.
Moroccan Blue is a subtle, gourmand fragrance that has fruity notes with depths of coffee, tobacco, vanilla, amber, and spicy hints of ginger and thyme.

The staff at Tijon La Jolla hosted a fun-filled soirée with the help of Nine10 Photobooth, PURE Cupcakes (based in nearby Pacific Beach and the 2013 winner of Cupcake Wars), and Bloomers Flowers of La Jolla. Good friends of Tijon attended, including Robin De Ryckere, the owner of About Town Magazine, and Cindy Matalucci, the producer of The Pulse SD. In addition to PURE Cupcakes’ miniature cupcakes, a variety of other sweets were served. Chilled flutes of champagne were poured neat or with Chambord and bobbing fresh raspberries.



Here’s what John Berglund had to say about the winning fragrance:

As Tijon’s nose, I had the opportunity to judge many qualifying fragrances, all of which offered varying degrees of complexity and beauty. Ms. Hall’s fragrance, however, stood out as uniquely adventurous: while it appeals to men, it could easily be worn by the outdoor-minded woman. 

In creating her winning fragrance, Ms. Hall chose oils that are singularly attractive but blend harmoniously, creating a beautiful non-traditional orchestration. The scent conveys a quiet “lived -in” elegance highlighted with its note of leather. Sufficient base notes are incorporated, allowing the scent to lovingly linger on the body.

Naming the fragrance after S øren Kierkegaard added to the spirituality of the scent. As I write this letter of congratulations, know that I am enjoying this well-crafted fragrance. As a matter of fact, a bottle of Kierkegaard’s Couch is within reach now!



As the winner of the Fragrance of the Year contest, Kierkegaard’s Couch is now available for purchase in our La Jolla boutique (and Ms. Hall will be receiving 50% of the fragrance’s sales). Her story will be featured in the 2015 Spring/Summer issue of About Town Magazine.

Stay tuned!

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