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What's in a Name? Part 2

Posted on November 22, 2013 by Rachelle Crumrine

Shortly after the birth of the royal baby, the Tijon family grew with the birth of my own daughter, finally making John and Cyndi (Tijon’s founder’s) grandparents!  Thus, things have been a bit hectic here and mommyhood has proven to be as busy as ever.

Instead of a more traditional name, my husband and I chose to make our little one more unique.  We chose “Lluvia” for her middle name after a precious girl I met in Mexico during a mission trip; but with the last name of “Crumrine” from her father, this baby girl already had a mouthful of a name! Adding a first name from a different heritage would've sounded unnatural, so we narrowed it down to Spanish names.

After much thinking, we settled on “Solana,” which loosely means “sunshine” in Spanish. Solana Beach is one of our favorite places and the name just fit. Plus, we loved the nickname “Lana” to keep with our love of Hawaii and calm waters. That is the story behind Solana Lluvia Crumrine!

Every name has a story, just as every fragrance has a story. Sometimes the name describes the scent and sometimes the scent reveals the name.  The biggest fragrance story in our opinion is that of Chanel No. 5.  The truth behind how the perfume was named is still a bit of a mystery. One theory is that five was Coco Chanel’s lucky number. Another theory says it was the fifth sample recipe to be created.  Either way, the story is fascinating and further draws us towards the fragrance.

Need something alluring this holiday season?  Create a new fragrance with us and give it meaning with your own unique name. Or, stop by Tijon La Jolla and cast your vote on our newest fragrance “Solana,” made in honor of my daughter and the Solana Beach neighborhood.  Give your opinion on which scent captures the story of Solana the most… and don’t forget to share your own story with us.

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What's in a Name?

Posted on July 27, 2013 by Rachelle Crumrine

With the recent birth of the royal baby, people are abuzz about the name of this new little prince. William and Kate chose relatively quickly, taking only two days to settle on the traditional name of “George” for His Highness and third-in-line to the throne. Many moms in the UK even postponed naming their newborns until after they knew what the royal baby would be named! As you can see, choosing a name can be a tough process.

It is equally, if not more, tough to name something as evocative and ephemeral as a fragrance. Sense of smell is very elusive and hard to pin down. A perfume name can be inspired by a number of things: by its ingredients, by its scent personality, or by whatever is trending in the industry at the time. Oftentimes perfume houses will hire master marketers and focus groups to christen their creations with names that will sell.

On the other hand, some of the most memorable perfumes have a touch of the personal, inspired and named after people, places, or memories special to their creator. Here at Tijon many of our signature fragrances have a unique story behind their name.  Shallae was named after Rachelle, owner of Tijon La Jolla and daughter of Tijon’s founder John Berglund. Shallae is a French take on Rachelle’s nickname, Shelli, and is unique and luxurious, just like her!

Many of our perfumes are rightfully inspired by the island of St. Martin. Our top seller LaSavane is an adventurous, tropical scent named after a village nestled in the hills of St. Martin. The romantic, playful Baie Rouge was named after one of the most beautiful French beaches in St. Martin. And SXM, our robust men’s cologne and the very first fragrance John created, is named for the St. Martin airport code. Think: what do you suppose the story is behind your favorite fragrance?

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