Log-in
Search
Home » News » Kate
 

What's in a Name?

Posted on July 27, 2013 by Rachelle Crumrine

With the recent birth of the royal baby, people are abuzz about the name of this new little prince. William and Kate chose relatively quickly, taking only two days to settle on the traditional name of “George” for His Highness and third-in-line to the throne. Many moms in the UK even postponed naming their newborns until after they knew what the royal baby would be named! As you can see, choosing a name can be a tough process.

It is equally, if not more, tough to name something as evocative and ephemeral as a fragrance. Sense of smell is very elusive and hard to pin down. A perfume name can be inspired by a number of things: by its ingredients, by its scent personality, or by whatever is trending in the industry at the time. Oftentimes perfume houses will hire master marketers and focus groups to christen their creations with names that will sell.

On the other hand, some of the most memorable perfumes have a touch of the personal, inspired and named after people, places, or memories special to their creator. Here at Tijon many of our signature fragrances have a unique story behind their name.  Shallae was named after Rachelle, owner of Tijon La Jolla and daughter of Tijon’s founder John Berglund. Shallae is a French take on Rachelle’s nickname, Shelli, and is unique and luxurious, just like her!

Many of our perfumes are rightfully inspired by the island of St. Martin. Our top seller LaSavane is an adventurous, tropical scent named after a village nestled in the hills of St. Martin. The romantic, playful Baie Rouge was named after one of the most beautiful French beaches in St. Martin. And SXM, our robust men’s cologne and the very first fragrance John created, is named for the St. Martin airport code. Think: what do you suppose the story is behind your favorite fragrance?

Continue reading →

 
Scroll to top